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WEB GUERILLA MARKETING
While
search engine marketing is an important piece of the Internet marketing puzzle,
it is just the tip of the iceberg. To be an "e-visible" business, you
need to expand your online marketing actions beyond search engines. That is why
we propose additional solutions to promote your web site. Below are several online
tools we have successfully implemented for marketing beyond search engine optimization.
Net Linking
According to a recent Forrester Research's survey,
35 % of the Internet users discover a Web site for the first time by following
a link on a Web site. Numerous sites are visited by your potential customers;
that is why it is important to identify these prescriber sites to develop durable
relations with them. Besides, today numerous search engines (google, for example)
determine their algorithms of ranking by analyzing the "link popularity"
of your site; that is, the number of qualitative links pointing to your URL. Whether
it is the implementation of a simple one link or an affiliation program, our knowledge
of the Web environment and our research capacity allows us to implement quickly
and effectively a program of links and affiliation on sites where the Internet
users can have an interest in your products or services.
Online Advertising
You sell on-line but do you know which
sites are the most suited to receive your banner or your advertising button?
Thanks to our pragmatic Internet experience, Visiplus determines the best sites
to place your banners, to negotiate the best rates with agencies and to coordinate
the technical details of advertising space purchases. Whether it is to place your
banners with the best targeted web site or to negotiate large online advertising
campaigns, Visiplus can make you VISIBLE to your target audience.
Partnerships
The on-line partnerships are,today, too often
badly negotiated due to a lack of knowledge of the stakes in terms of online visibility.
With our extensive knowledge of the various Internet players, we are able to help
you in the preparation of your projects or partnerships.
Taylor made marketing programs
Web seminars, on-line contests,
campaigns of viral marketing
or any other web tools, generator of web visibility.
Viral Marketing
Chats, forums, newsgroups
Internet
leaves tremendous room for discussions, where information circulates, reputations
are made or unmade, opinions are created.
Sponsorships
Placement of advertisement with the shape of
text or banner inside a newsletter is a technique of web marketing that is able
to compete with the best e-mailing campaigns in terms of cost/visibility ratio.
We have a network of partners we shall engage to sponsor a newsletter for the
best price and to the audience which corresponds best to your target of communication.
Online Press Release
Make your products and services visible directly to local, national or
international journalists. With this service, you will also promote your company
or announce the launch of a product or modifications on your website or a new
company's event.
"Because there
is no use to be online without visibility!"
If you would
like to request a proposal or find out more about our web guerilla marketing services,
click here.