Client: Noe-Interactive 
 Activity: Web agency
 URL: www.noe-interactive.com

> Situation
Noe-interactive is a Chambery (France) based web agency specializing in web site maintenance. In addition to the development of Internet sites, Noe offers its clients, services such as overhaul of web sites and updates of technical, graphical and editorial content.

> Objectives
- Maximize the number of highly qualified visitors to www.noe-interactive.com whilst minimizing customer acquisition costs.
- Increase the awareness of its new web site maintenance services.

> Strategies
Targets: Marcom managers and local influencers/decision-makers.
Positioning: “maintenance without constraint”.
Differentiator: the accompaniment.

> Actions
- Implementation of a "premium" Search Engine Optimization campaign.
- Netlinking program on “affinity sites” in term of activities and target market (e.g., regional directories and thematic web sites).
- Qualified keyword buying on search engines such as Google, Francité and Altavista.
- HTML E-mailing campaign sent to more than 10,000 qualified e-mails.

> Results
- Traffic from search engines grew over 75 %.
- Link popularity increased by 250 %.
- + 30 listings for the top 10 main keywords.
- E-mailing: 25% opening rate (vs. 10% industry average) and 40% click through.


If you would like to request a proposal or find out more about our “e-mailing services”, click here.

 

 © 2002 VisiPlus. All Rights Reserved.
 Visiplus
is a full-service Internet marketing agency located in Sophia-Antipolis, France. Our job is to help our International  and French clients to  improve their online visibility through the implementation of e-communication tools such as search  engine optimization, net linking, keyword buying, or else e-mailing. "Because if they know your web site, they'll know you!" 

 visiplus English Version